Responding immediately is one of the sales best practices. You find that it is the nature of many customers that they are not good at waiting and keeping them for long will be as good as losing them. Therefore, the faster you respond, the more clients you will get. You find that when you respond faster, the customers will see that you care about their needs. Like you will realize that a sales rep who responds within five minutes is likely to win more customers than the one responding after thirty minutes.
Not only that but you should also be persistent. Where you will have to call as many times as possible without giving up. It is not a good idea to give up on a lead after making just one attempt, but it is required that you keep trying as much as you can. You find that when you try many times, it will improve your chances of getting that lead back. It is essential to note that when you call within the ideal range, you will not make many calls before you get the lead.
Apart from that, you should establish a local presence. Typically, when you receive a call from a strange number, you will hesitate to answer because you think that they are either troublemakers or scammers. One thing that your sales rep should have to generate sales is to have competitive communication and negotiation skills. Because of that they should be where their customers are and contact them with local numbers. You find that by doing this, they will be in a position to increase the contact rate by a significant margin hence generating huge traffic.
In addition, you should also create a cadence. This can be referred to a specific sequence of steps, actions or activities to generate and convert a lead. One thing that you should know is that most companies have not made an attempt to develop a consistent outreach strategy to follow up with and contact potential buyers. One good thing with this is that it will help you in reaching out to many customers.
Besides, you should also motivate your staff. Here you will have to recognize the efforts of your sales team by giving them rewards. Like you should set an achievable target so that anyone that hits on that target will be rewarded as this will push them to work harder. But it is also essential to make sure that you create a healthy competition where they can still work as a team to lift your business.